Press Room: Media Releases

BRISBANE – 9 February 2009: 79% of Australian’s are dreaming of a romantic escape for Valentine’s Day but it’s likely going to be a letdown with a whopping 52% of people expecting no gift at all.

Online accommodation website Wotif.com surveyed over 13,000 Australian’s to uncover what people are expecting this Valentine’s Day and what they really want to receive. 

While most people said they would prefer a hotel escape over traditional flowers, an edible treat, something naughty, or a gimmicky toy, sadly only 8% believe they will actually get one.

Respondents revealed their romantic status with over 45% being attached, 38% hitched, 7% stating their status as complicated and 10% either single or searching for love.

Wotif.com’s Brand Manager, Megan Magill said that “With Valentine’s Day falling on the weekend, it’s the perfect excuse to spoil your loved one and turn the occasion into a spontaneous short break”

Ms Magill commented that hotels on the site offer great inclusions this time of year to entice the late bookers and appeal to people to getaway for the most romantic day of the year.

Ms Magill added that there has already been a rush on Wotif.com Gift Vouchers as more people realise that they are a great present that you and your Valentine can mutually share. 

Australian survey results:

Wot is your current status?
7%  Happily single
3%% Desperately searching for “The One”
45% Attached
7% It’s complicated
38% Hitched
 
Wot would you like to be given for Valentine's Day
8% Traditional flowers
1% Gimmicky toys or balloons
3% An edible treat
79% A hotel escape
5%Something naughty
4% Nothing – I’m happy to go without

Wot are you likely to get for Valentine's Day?
22% Traditional flowers
3% Gimmicky toys or balloons
10% An edible treat
8 % A hotel escape
5% Something naughty
52% Nothing – knowing my luck

Notes to the Editor
*Wotif.com’s Valentine’s Day survey was conducted online via the Wotif.com website and promoted via the Wotif.com newsletters.