Press Room: Media Releases

BRISBANE – 14 August 2009: Europe has come up trumps as the top destination on Australians’ holiday wish list in the latest Wotif.com Travel Insights Survey^*.

One in four selected Europe as the place they’d most like to visit, with Asia pulling 17% of respondents as second most popular.

Australia rounded out the top three wish list of holiday destinations with 16%, and New Zealand placed fourth on the list.

Megan Magill, Wotif.com General Manager Brand, said while we’re seeing Australians holidaying closer to home, an interest in overseas destinations is strong and is reflected in the list.

“Many Aussie travellers would like to experience a totally different culture and have listed Europe or Asia as their dream holiday destination,” Magill said. 

The Wotif.com Travel Insights Survey also showed that while most Aussies continue to opt for more frequent shorter breaks, there has been an increase in the number of people saving up their annual leave for a longer one-off break.

“While shorter breaks are still the preference for Aussies, more people are thinking about a longer holiday this quarter,” Magill said.

“It’s still a small number of people at only 16% who are saving up their annual leave, but that’s up 8% from last quarter.

Respondents to the survey also indicated they prefer to try new holiday destinations, rather than suffer from “travel inertia”.

Wotif.com will make every holiday wish list a reality next week with their first ever Global Accommodation Sale. The sale launches Monday 17 August and will run for seven days. Sale deals with discounts of up to 75% will be available at www.wotif.com.

The Wotif.com Travel Insights Survey was conducted in June 2009 and looked at people’s travel habits between April and June 2009. 1,670 Australians responded to the survey.

Ends

* The Wotif.com Travel Insight survey incorporates questions for both leisure and business travellers. The information in this release is based on the 1,670 leisure travel respondents throughout Australia. It was conducted by Wotif.com in June 2009 and is the second in a series of quarterly surveys. 

About Wotif.com

Wotif.com sells accommodation online in 45 countries.

Our great rates, broad accommodation range, easy-to-use site and 24/7 Customer Service Centre have made us the most popular way for business and leisure travellers in Australia and New Zealand to book accommodation online.  Every month our site attracts 3.4 million visits, with customers making over 224,000 bookings.

We launched in Brisbane, Australia, in March 2000 and now have offices in Canada, Malaysia, New Zealand, Singapore and the United Kingdom to support our growing international presence. Wotif.com is listed on the ASX, trading under the code WTF.

For further information or to arrange an interview with Megan Magill please contact:

Wotif.com PR Support
P: +61 7 3512 9999
E: pr@wotif.com